The ultimate guide and downloadable template for building, writing, and sharing a white paper for content marketing – or any industry.
For example: If you're writing a white paper for an engineer, you should include lots of technical details and be lengthy in your descriptions. If you're writing for a .
And that's where white papers and e-books come into play. For example, getting your website conversion rates up to the 10% mark would result in massive cost .
The term "white papers" originated in England as government-issued documents. One famous example is the Churchill White Paper, commissioned by Winston .